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Working as management consultants and in internal roles across dozens of companies, we noticed that many organisations often struggled with the same problems. In particular, even when there was a strategy in place, the ability to achieve it was often constrained. In many cases, this wasn't because of a lack of talent or planning, but by the absence of timely feedback between objectives and progress. Boards and executives can't help their teams when they don't have the input they need to make decisions.

Diving more into the world of portfolio and program management, a related challenge emerged. In most cases, lots of data is captured, but in an unstructured way that requires lots of manual effort to turn into useful insights. For instance, to get line of sight of the portfolio for annual planning often took a company 6 months to prepare. By the time they finished, things were often out of date and the world had moved on! The pace of change will only get faster from here, yet things are still done like they were in the 80s. (No wonder project and transformation success rates are so low.)

We think there's a better way to help your organisation focus on doing the right things. That's why we started JourneyLab and work with our customers and partners to make things easier for them.

The world is changing faster today than ever before. Previous generations could forecast and plan with some degree of comfort, but today, both executives and their teams are increasingly frustrated by the challenges of a VUCA (volative, uncertain, complex, ambiguous) world. They want a better way to think, decide, and act quickly, both in response to unexpected headwinds and proactively when new opportunities arise.

JourneyLab is designed to support the next generation of leaders and leading organisations. Even better, it can be adopted in your organisation at speed, with time to value measured in hours, not months.

Knowing that security is a non-negotiable requirement for our customers, JourneyLab was designed from the start with security and privacy as a top priority. We are ISO 27001:2022 certified and develop with the OWASP Top 10 principles in mind to minimise the risk of data breaches. There are multiple layers of authentication built in to ensure access to your data is only available to authorised users.

Internally, we have over 60 controls in place, in line with ISO 27001:2022 standards. We actively monitor and periodically audit them to identify and close any flaws or gaps.

These include:

  • User management with minimum password requirements
  • Data privacy, including restrictions on internal access and error handling
  • Employee and contractor off-boarding policies.

In terms of infrastructure, JourneyLab is hosted in the cloud using AWS, and data is stored based on the jurisdiction the customer is in. For example, for customers who are based in Australia, this is the AWS Asia Pacific Sydney (ap-southeast-2) region.

In the modern world, each initiative delivers better when the team can choose the tools that best support their work. This presents a challenge for governance teams looking across a business, since the tools used by researchers, developers, marketers and others are all independent silos.

JourneyLab is an intentionally separate layer that sits above these other tools, designed for people who need to look over multiple initiatives. We take advantage of the modern web and let you link to anything in those other platforms. That way, you can keep business-level data and workflows in JourneyLab, and drill in to those other platforms if you really need to.

Note that you retain full control of the access to those other platforms.

You can get your delivery teams on JourneyLab too! Our customers find that this allows them to step back and see the bigger picture, empathise with what's top of mind for their executives, and ultimately improve focus on delivering value to customers. The choice is yours.

Our team

200+ organisations have trusted us with their strategy-to-exeuction challenges

Dr Paul Wong
Dr Paul Wong
Founder & Director
With a PhD on driver-based computational models and system design, Paul brings a scientific perspective to business challenges. He is known for "connecting the dots" between research and business practices, continually challenging the status quo to fuel innovation. Paul is an international speaker (PMI Global Summit 2023) and university lecturer on strategy, project management, AI, and systems thinking.
Sadin Nurkic
Sadin Nurkic
Chief Technology Officer
Sadin brings more than a decade of experience as a CTO to our team. His motto of "keeping it simple" belies a complex understanding of technology from his time at Vodafone, Siemens, and his successful entrepreneurship in the telecom sector. His practical, no-nonsense approach to technology, coupled with strategic business acumen from his MBA from Macquarie Graduate School of Management, enables our team to deliver robust, intuitive, and efficient solutions.
Lejla Dzeko-Hajric
Lejla Dzeko-Hajric
Engineering Lead
As our Engineering Lead, Lejla brings a decade of full-stack development to the table. Her vast experience in architecting and developing over 50 applications from scratch equips her with the technical proficiency and innovative approach to drive the creation of cutting-edge solutions. Lejla's meticulousness and forward-thinking ensures our technological solutions are both reliable and innovative.
Amina Sorguc
Amina Sorguc
Senior Developer
Amina, a proficient full-stack developer, is a linchpin in our technology development efforts. Her knack for creating functional and user-friendly applications contributes significantly to our technological offerings. Her expert knowledge of end-to-end development processes ensures our platform is of the highest quality and meets the needs of our customer base.
Yuyan Wang
Yuyan Wang
Co-Founder
As a transformation expert, Yuyan brings her extensive experience from Strategy& (formerly Booz & Company) to spearhead our team. Having led 35 strategy and operating model projects globally and a $1.5B transformation as an in-house advisor to the C-suite, Yuyan excels in weaving technology insights with business value. Her narratives empower C-suite decisions and ensure that solutions are tailored to your needs.
Andrew Wilson
Andrew Wilson
Advisor (Strategy & Transformation)
Andrew's extensive experience as a senior partner at a strategy house and co-founder of multiple businesses grants him unique insights into complex business problems. His expertise and trusted standing amongst C-suites and Boards lend weight to his role as an advisor. Andrew expert guidance ensures that our solutions are innovative, strategically sound, and effective in a wide range of business environments.
Ben Hickey
Ben Hickey
Advisor (Product & GTM)
Ben's extensive leadership experience in leading tech companies, including Cisco, IBM and F5, shapes our go-to-market strategies and product development. He has a proven track record in elevating product-led growth, emphasising clear messaging, authenticity, and influence in every strategy. His advisory role is instrumental in ensuring our product resonates with the market.
Reza Monavari
Reza Monavari
Advisor (Technology & Cyber)
An expert in enterprise technology, software engineering, and cybersecurity, Reza strengthens our technical arsenal. He is instrumental in delivering reliable, scalable, and secure solutions that our customers can rely on. With his expertise, we have received ISO 27001 certification, so you can trust that your business is protected and set for growth in the ever-evolving digital landscape.