About JourneyLab

Dr Paul Wong

Founder & Director

With a PhD in computational modelling and consulting experience with multiple global strategy firms, Paul brings a scientific perspective to business challenges. He is known for "connecting the dots" between research and business practices, continually challenging the status quo to fuel innovation. Paul is also an international speaker (PMI Global Summit 2023) and university lecturer on strategy, project management, AI, and systems thinking.

Sadin Nurkic

Strategic Advisor

Sadin brings more than a decade of experience in enterprise technology to our team, spanning Vodafone, Siemens, and a startup exit. His practical, "keep it simple" approach to technology, coupled with strategic business acumen from his MBA at Macquarie Graduate School of Management, enables our team to deliver robust, intuitive, and efficient solutions.

Lejla Dzeko-Hajric

Engineering Lead

As our Engineering Lead, Lejla brings a decade of full-stack development to the table. Her vast experience in architecting and developing over 50 applications from scratch equips her with the technical proficiency and innovative approach to drive the creation of cutting-edge solutions. Lejla's meticulousness and forward-thinking ensures our technological solutions are both reliable and innovative.

Amina Sorguc

Senior Developer

Amina, a proficient full-stack developer, is a linchpin in our technology development efforts. Her knack for creating functional and user-friendly applications contributes significantly to our technological offerings. Her expert knowledge of end-to-end development processes ensures our platform is of the highest quality and meets the needs of our customer base.

Yuyan Wang

Co-Founder (departed)

As a transformation expert, Yuyan brings her extensive experience from Strategy& (formerly Booz & Company) to spearhead our team. Having led 35 strategy and operating model projects globally and a $1.5B transformation as an in-house advisor to the C-suite, Yuyan excels in weaving technology insights with business value. Her narratives empower C-suite decisions and ensure that solutions are tailored to your needs.

Reza Monavari

Advisor (Technology & Cyber)

An expert in enterprise technology, software engineering, and cybersecurity, Reza strengthens our technical arsenal. He is instrumental in delivering reliable, scalable, and secure solutions that our customers can rely on. With his expertise, we have received ISO 27001 certification, so you can trust that your business is protected and set for growth in the ever-evolving digital landscape.

Andrew Wilson

Advisor (Strategy & Transformation)

Andrew's extensive experience as a senior partner at a strategy house and co-founder of multiple businesses grants him unique insights into complex business problems. His expertise and trusted standing amongst C-suites and Boards lend weight to his role as an advisor. Andrew expert guidance ensures that our solutions are innovative, strategically sound, and effective in a wide range of business environments.

Ben Hickey

Advisor (Product & GTM)

Ben's extensive leadership experience in leading tech companies, including Cisco, IBM and F5, shapes our go-to-market strategies and product development. He has a proven track record in elevating product-led growth, emphasising clear messaging, authenticity, and influence in every strategy. His advisory role is instrumental in ensuring our product resonates with the market.