Coordinate your

purpose

Discover JourneyLab, the strategic governance platform purpose-built for growing organisations

What we do

At JourneyLab, we specialise in bringing strategy, delivery, and governance together.

We work directly with clients and their trusted partners on strategy-to-implementation challenges, paired with guidance via software that codifies proven practices.

You get the best of both worlds: expert counsel when you need it, and the benefits and affordability of a software service for ongoing assurance.

Jump to:

Alignment is fleeting

That frustration you feel? You're not alone.

WastedVirtuoso
Effective
HaplessBungledMisguided
StumblingAstute
ImplementationStrategy

Adapted from Seth Godin's impact matrix

  • To create impact effectively, both strategy and implementation must work together.

  • Staying effective is an ongoing challenge – it's easy to slip into other quadrants, frustrating both for teams and for executives.

  • JourneyLab makes it dead simple to structure, visualise, and track your strategic data, empowering your people and processes to succeed.

Common paths lead to common setbacks

Don't waste time and money on the same mistakes others have already made

Path 1

Traditional
  • Team-level tooling comes first, but are siloed; business-level management requires PowerPoint or equivalent

  • Incurs massive manual overhead (consolidation, analytics, updating multiple documents every time one thing changes, reduced comparability)

  • High (but hidden) total cost of capability

Path 2

Force-fit
  • Business management is prioritised; many teams forced to fit processes to tools within one ecosystem / vendor

  • Incurs massive setup effort, disrupts ways of working, low adoption impedes line of sight

  • Locked in to rising enterprise-level costs, wasted licenses

Path 3

Best Fit
  • Dedicated platform and user experience for strategic governance, linked to teams' preferred tools

  • Low setup effort and transition risk, with a quick time to value, in-built guidance, on-demand analytics, and enterprise-grade security

  • Lowest total cost of capability, capped for predictability

Choose a living, breathing strategy

Strategy might be born on slides,

but it comes to life on JourneyLab.

Start in minutes, adopt at your own pace

Modern, user-friendly design, with lean inputs, import templates, convenient visualisations, and intuitive dashboards that guide your thinking.

Connect your strategic portfolio, from enterprise to team

Let everyone see the golden thread aligning purpose, value drivers, potential gaps, and their role in achieving impact.

Track contribution over time, not just "alignment"

Structured management reporting made easy, designed for executive consumption, and with drill-down in one click.

Live analytics on-demand for your entire portfolio

Trends, trajectories, breakdowns, and insights on-demand with zero effort, unlocking better decisions sooner.

Ready for a step change?