Alignment is fleeting
That frustration you feel? You're not alone.
Adapted from Seth Godin's impact matrix
Impact needs strategy and execution working together.
But staying aligned is an ongoing challenge – priorities shift and teams drift, frustrating everybody.
JourneyLab gives you a simple, clear, and visual way to structure and track your strategy, aligned to purpose.
Common paths, common setbacks
Don't waste time and money repeating mistakes others have made
Path 1
Traditional
Team tools come first, but stay siloed; org-wide visibility relies on Excel, PowerPoint, and time from your best people
Every update triggers a cascade of manual work, copy-pasting data, reconciling documents, updating analyses, and more.
Result: High (and hidden) total cost of capability
Path 2
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Business dictates tools; teams forced to fit ways of working into one rigid vendor ecosystem
Setup is heavy, adoption is patchy, and the promised end-to-end visibility remains incomplete
You're locked in to high (and rising) enterprise-scale costs.
Path 3
Best Fit
Purpose-built for lightweight strategic governance; works with tools your teams already use (and prefer)
Quick setup, low transition risk, with built-in consolidation, analytics, and best practice guides
Lowest total cost of capability, capped for predictability
Create a living, breathing strategy
Strategy might be born on slides,
but it comes to life on JourneyLab.
Create (and maintain) a connected portfolio, from enterprise to team
Show the golden thread linking purpose, strategy, value drivers, and roles.
Track and visualise contribution, not just "alignment"
Make executive-ready reporting effortless for project leads; get drill-downs in one click.
Get insights for your whole portfolio, instantly
Unlock better decisions sooner with trends, trajectories, breakdowns, and insights on-demand, out of the box.
Start in minutes, scale at your pace
Experience user-first design, with simplified inputs, intuitive visualisations, and in-the-moment guidance.